Expanding Physical Reach Folkster’s recent opening of a new store location in Dublin indicates a strategic move towards strengthening its physical retail presence, providing opportunities for targeted local marketing campaigns and in-store promotional activities to increase foot traffic and sales.

Niche Market Focus The company's dedication to personalized customer service, especially tailored to brides-to-be through Zoom consultations, highlights a niche market segment that can be further expanded through exclusive offers, wedding season promotions, and partnerships with bridal influencers.

Digital Engagement Utilizing a range of digital tools like Mailchimp, AdRoll, and Shop Pay, Folkster is well-positioned to implement data-driven marketing and retargeting strategies to boost online conversions and customer loyalty.

Market Positioning Winning awards such as the Eir Power of Women Awards enhances Folkster's brand credibility and appeal to ethically conscious, quality-focused consumers, offering a unique selling proposition to differentiate from larger competitors.

Growth Potential Given the company's smaller size and recent expansion, there is a significant opportunity to scale revenue through targeted marketing initiatives, collaborations with fashion influencers, and leveraging customer testimonials to build brand awareness nationally and potentially internationally.