Innovation in Flooring Forbo's recent launch of innovative flooring collections such as Tessera Topology and Acoustic Collection demonstrates a strong focus on design versatility and well-being, creating opportunities to target health-conscious facilities, educational institutions, and commercial spaces seeking advanced, environmentally friendly flooring solutions.

Community Engagement Strategic partnerships like the collaboration with The Salvation Army highlight Forbo's commitment to social responsibility, positioning the company favorably among customers and partners looking to align with brands that demonstrate positive community impact.

Sustainable & Specialized Products The introduction of products like Surestep Balance for dementia-friendly environments indicates a focus on specialized markets and sustainability, opening prospects in healthcare, eldercare, and institutional sectors that prioritize safety and accessibility.

Expanding Product Portfolio Through continual product launches across flooring and conveyor systems, Forbo is expanding its market reach into diverse sectors such as industrial processing and transport, creating cross-selling opportunities for clients seeking holistic building and materials solutions.

Global Presence & Tech Utilization With an extensive international network and a technology stack incorporating AWS, Cisco, and other tools, Forbo is well-positioned to serve multinational clients with scalable, tech-enabled solutions, presenting opportunities for integrated supply chain and digital transformation sales engagements.