Expanding Product Portfolio Forbo's recent launches of innovative flooring collections such as Tessera Topology, Surestep Balance, and Acoustic Collection demonstrate a focus on specialized, high-performance products. This positions the company well to target markets requiring tailored flooring solutions, including healthcare, hospitality, and transportation sectors.

Sustainability and Community Engagement The company's partnership with The Salvation Army and development of dementia-friendly flooring collections highlight a commitment to social responsibility and accessibility. This approach appeals to organizations prioritizing sustainability and community impact, opening avenues for corporate social responsibility collaborations.

Technological Integration Utilizing advanced infrastructure such as AWS, Cisco, and other digital tools suggests that Forbo is well-placed to leverage digital channels for marketing and sales, enabling targeted outreach and tailored solutions for clients across 39 countries.

Market Presence and Reach With a robust international network of 25 sites, six assembly centers, and 47 sales organizations, Forbo can effectively serve global markets with localized customer support and distribution, creating opportunities to expand into emerging markets or strengthen existing relationships.

Growing Industry Focus As a leader in wholesale building materials with a revenue range of 100 to 250 million dollars, Forbo's focus on innovative, health-conscious, and sustainable flooring solutions makes it an attractive partner for large-scale commercial projects, especially in sectors emphasizing environmental and occupant well-being.