Sustainability Expansion Forbo’s active partnerships with sustainability initiatives, including a collaboration with The Salvation Army and Take Back scheme, signal a growth area in compliant, circular materials and recycled flooring solutions. Sales opportunities exist in offering refurbished or recycled-content product lines, end-of-life take-back services, and sustainability reporting packages aligned with customer ESG goals.

US Capacity Growth Recent expansion of manufacturing facilities in Hazleton, Pennsylvania, and the company opening its first U.S. production site indicate a strategic push into North American demand. This creates opportunities to target regional distributors, contractors, and specifiers with localized supply, faster lead times, and tailored product availability for the North American market.

Executive Change The appointment of Heinz Hössli as Chief Financial Officer and the departure of an executive leader in Movement Systems suggest a period of strategic realignment and potential new investment priorities. Engage early to uncover shifts in capital allocation, pricing strategy, and product investments, positioning solutions that align with any refreshed financial targets.

Digital Accessibility Forbo’s tech stack includes Power BI, SAP, and various digital tools, pointing to a digitally enabled sales and supply chain. Leverage this by offering data-driven procurement solutions, integrated ordering platforms, and value-added analytics or ERP-compatible product catalogs to streamline customers’ purchasing and forecasting processes.

Global Footprint With a broad international network spanning 39 countries and multiple production sites, Forbo is well positioned to support multinational projects and global accounts requiring consistent flooring solutions across regions. Propose multi-country supply agreements, standardized specifications, and cross-border logistics services to win large-scale, global accounts.