Huge used car inventory Leverage Fords of Winsford’s extensive onsite stock of over a thousand used and nearly-new cars to target buyers with a wide range of preferences and budgets, and offer fast, in-person viewing and test drives at a single convenient location.

Strong local partnerships Capitalize on ongoing local partnerships (Wilson Auctions, All Aboard Youth Rowing, Sale Sharks) to co-market events or sponsor activities, expanding reach within Cheshire and adjacent communities to generate high-intent foot traffic.

Award winning credibility Highlight recognition such as EV Dealership of the Year 2023 and AM Awards wins to build trust with customers seeking reputable dealerships, and use awards in outreach to shorten sales cycles and close deals faster.

Digital reach enhancer Utilize the existing tech stack including app networks and tracking (AppNexus, TikTok Pixel, Mediahawk) to run highly targeted campaigns for inventory highlights, promotions, and test-drive events aimed at local buyers ready to convert.

Accessible buying experience Promote the on-site showroom advantage where customers can view and test drive any car without obligation, and pair with local pickup from Winsford station to capture transit-based shoppers and simplify the buying journey.