Niche Market Focus Forged & Fit targets individual clients seeking personalized training to enhance strength, flexibility, and overall health, suggesting an opportunity to upsell advanced wellness solutions or specialized training equipment.

Local Digital Presence With a website built on WordPress and Shopify, the company maintains a modest online footprint, providing a foundation for digital marketing services such as targeted advertising, SEO optimization, and online booking enhancements.

Growth Potential Operating with minimal staff and revenue under one million dollars, Forged & Fit has ample room for expansion, potentially through franchise development, corporate wellness programs, or strategic partnerships with bigger fitness brands.

Market Alignment In a highly competitive industry with large brands like 24 Hour Fitness and Planet Fitness, there’s an opportunity to differentiate via niche marketing, personalized training programs, or unique technological integrations.

Technology Leverage Utilizing common tech stacks such as WordPress and PHP, there’s potential to propose advanced client management software, virtual training solutions, or fitness tracking integrations to modernize and grow the business.