Salesforce Synergy Target Salesforce customers who need branded, compliant forms and automated workflows. Promote Atlas and Fai to reduce form building time and enable AI generated forms and routings with zero dev effort. Emphasize tight Salesforce integrations and governance to unlock data flows across sales, service, and operations.

Channel Growth Leverage the growing partner program and reseller relationships such as Carahsoft to reach larger enterprises and public sector buyers. Highlight secure real time data pipelines and data hygiene as a differentiator in government and regulated industries. Propose co sell motions and joint go to market with existing partners.

Workflow Expansion Tap into the growing demand for end to end document workflows by bundling electronic signature and multi signer capabilities with data collection. Target departments like procurement, HR, and finance that need signatures and approvals within AI augmented forms. Position as a solution that replaces complex workflows with minimal implementation effort.

Integrations Advantage Promote the broad ecosystem of integrations beyond Salesforce to include HubSpot, SharePoint, Google Sheets, PayPal, Stripe, and more. Market as a one stop platform for unifying data across systems, enabling cleaner data and faster automation.

AI Leadership Leverage built in agentic AI assistant to accelerate form creation and workflow design with natural language prompts. Position FormAssembly as a leader in AI assisted data collection and governance, appealing to buyers seeking quick return on investment and low code automation. Cite leadership recognition from Info-Tech Research Group in the online forms quadrant to strengthen sales conversations.