Insights

Insurance Market Focus ForMotiv's strong partnerships with insurance providers and its solutions tailored for both life and property & casualty insurance indicate significant opportunities within the insurance industry for behavioral data analytics to enhance fraud detection, customer insights, and risk assessment.

Financial Sector Expansion With ongoing collaborations with financial institutions and a proven track record of providing behavioral intelligence for credit unions and financial services, there is potential to expand sales efforts into broader banking and lending markets seeking predictive customer insights.

High-growth Funding Recent $2 million and $6 million funding rounds underscore investor confidence and growth momentum, offering a strong foundation for scaling sales initiatives and penetrating enterprise-level clients across industries demanding advanced behavioral analytics.

Technology-Driven Value Utilizing advanced tech stack components like Kubernetes, Selenium, and live data integrations, ForMotiv's platform appeals to tech-savvy clients focused on integrating behavioral insights into their digital interfaces, presenting sales opportunities in industries investing heavily in digital transformation.

Competitive Positioning Compared with similar companies in the behavioral data space, ForMotiv's focus on real-time intent prediction and dynamic user experience offers a compelling value proposition to companies looking to optimize customer engagement and risk management, making it an attractive solution for enterprise clients seeking differentiation.

Formotiv Tech Stack

Formotiv uses 8 technology products and services including LiveIntent, Kubernetes, MySQL, and more. Explore Formotiv's tech stack below.

  • LiveIntent
    Advertising
  • Kubernetes
    Containerization
  • MySQL
    Database
  • Selenium
    Frameworks And Libraries
  • ZoomInfo
    Lead Generation
  • Datadog
    Real User Monitoring
  • LinkedIn Sales Navigator
    Sales Enablement
  • WordPress Multisite
    Web Hosting

Media & News

Formotiv's Email Address Formats

Formotiv uses at least 1 format(s):
Formotiv Email FormatsExamplePercentage
FLast@formotiv.comJDoe@formotiv.com
74%
Last@formotiv.comDoe@formotiv.com
14%
First@formotiv.comJohn@formotiv.com
10%
FMiddleLast@formotiv.comJMichaelDoe@formotiv.com
2%

Frequently Asked Questions

What is Formotiv's official website and social media links?

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Formotiv's official website is formotiv.com and has social profiles on LinkedInCrunchbase.

What is Formotiv's NAICS code?

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Formotiv's NAICS code is 5112 - Software Publishers.

How many employees does Formotiv have currently?

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As of December 2025, Formotiv has approximately 40 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Ceo: B. C.Coo: J. L.Chief Technology Officer: B. H.. Explore Formotiv's employee directory with LeadIQ.

What industry does Formotiv belong to?

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Formotiv operates in the Software Development industry.

What technology does Formotiv use?

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Formotiv's tech stack includes LiveIntentKubernetesMySQLSeleniumZoomInfoDatadogLinkedIn Sales NavigatorWordPress Multisite.

What is Formotiv's email format?

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Formotiv's email format typically follows the pattern of FLast@formotiv.com. Find more Formotiv email formats with LeadIQ.

When was Formotiv founded?

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Formotiv was founded in 2018.

Formotiv

Software DevelopmentPennsylvania, United States11-50 Employees

Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences.

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent. 

ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions such as mouse movements, keystrokes, time spent, copy/paste, corrections, and 150+ more while a user is actively filling out a form or application. Our solution is able to read this “digital body language” and translate it into intent data to precisely predict user intent such as genuine, confused, or risky customers. From there, we enable companies to create dynamic experiences that adapt and nudge users, in real-time, based on their behavior to drive the desired outcome. 

We call this Behavioral Intelligence. Drop us a line to learn more!

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Formotiv's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Formotiv's revenue is estimated to be in the range of $25M$50M

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