Expansive customer base Formstack boasts a diverse clientele of over 25,000 organizations globally, including renowned brands like Cleveland Clinic, NHL, Netflix, Twitter, and Butler University. Leveraging this breadth of customers can open up cross-selling opportunities and demonstrate Formstack's proven track record.

Strategic partnerships Formstack has strategically partnered with organizations such as Creatio Inc., appyReward, and Open Raven. These partnerships showcase Formstack's commitment to enhancing data capture, document management, and security, presenting avenues for collaborative sales efforts with partners.

Acquisitions for market expansion Through acquisitions like that of Open Raven and Formsite, Formstack has shown a strategic push for market expansion. Leveraging the capabilities of the acquired companies can present sales opportunities in new segments and industries, tapping into a broader client base.

New leadership direction With the appointment of Aled Miles as the new CEO, Formstack is poised for a new leadership direction. Keeping abreast of the changes in executive leadership presents an opportunity for sales professionals to engage proactively, aligning their solutions with the company's evolving vision and strategies.

Financial capability for enterprise deals Formstack's financial health, with a revenue range of $50M - 100M and funding of $425M, signifies the company's financial capability for large-scale enterprise deals. Sales representatives can leverage this financial stability to pitch comprehensive solutions and negotiate long-term partnerships with confidence.