Strong Corporate Partnerships forpeople's recent collaborations with Coca-Cola on packaging design highlight their capability to work with global brand leaders, presenting opportunities to target other major FMCG and consumer goods companies seeking innovative packaging and branding solutions.

Diverse Creative Expertise With a team of over 130 creatives and expertise spanning strategy, branding, and experience design, forpeople is well-positioned to serve clients requiring integrated branding services, especially brands aiming to evolve their visual identity and customer engagement strategies.

Sustainability Commitment As a certified B Corp, forpeople demonstrates a commitment to social and environmental responsibility, which appeals to like-minded organizations seeking partners aligned with purpose-driven business practices, opening avenues in the sustainability-focused market segment.

Technology Adoption Leveraging a broad tech stack including AutoCAD, Salesforce, and Google Analytics, forpeople can offer sophisticated, data-driven design and marketing solutions to clients looking for innovative, tech-enabled branding and user experience services.

Market Positioning Operating from London and Amsterdam with a mid-sized team, forpeople is positioned as a boutique yet globally oriented studio that can provide personalized service to clients in need of bespoke design solutions, particularly appealing to companies seeking a more flexible and innovative partner than larger agencies.