Embedded Payments Expansion Fortis acquisition of Payment Logistics expands its embedded payments footprint and tech stack, unlocking cross sell opportunities to merchants needing seamless integration with CRM and ERP systems. Target verticals such as hospitality and retail that benefit from turnkey integration with workflows. Highlight in house development and maintenance to shorten deployment timelines.

Partner Ecosystem GTM Existing partnerships with CRM and retail ecosystem players indicate a strong channel for co selling. Build a formal partner program with system integrators and software vendors to embed Paygistix and PayLink in new workflows. Create joint marketing and sales assets to accelerate deals.

Hospitality Growth PayLink focused on food and beverage hospitality highlights a growth lane for adding mobile ordering and checkout to restaurants and cafes. Target hospitality POS providers and operators with integrated mobile payments, loyalty and tipping features. Propose bundled solutions to reduce friction and improve guest experience.

West Coast SMB Based in California with a lean team, Fortis can target small to mid sized merchants on the West Coast with personalized onboarding and high touch support. Emphasize local data sovereignty, support, and compliance and cost effective pricing to win SMBs.

In House Advantage In house development from start to finish differentiates Fortis from traditional payment processors and enables rapid feature rollouts and customization. Market this as a flexible platform capable of handling complex payments workflows, data control and security requirements.