Authentic Craftsmanship Fortress emphasizes handcrafted, high-quality footwear with a strong storytelling element rooted in Peruvian traditions, appealing to consumers seeking authentic and ethically sourced products.

Ethical Production The company's commitment to fair wages and safe working conditions in family-owned workshops presents an opportunity to target conscious consumers and expand into markets emphasizing sustainability and social responsibility.

Niche Market Focus With a small team and niche positioning in premium handcrafted shoes, Fortress has potential to scale through specialized marketing, brand partnerships, and exclusive collaborations within the premium retail segment.

Digital Marketing Presence Utilizing tools like Google Ads, Klaviyo, and Mautic indicates a strategic focus on digital marketing channels, which can be leveraged further for targeted campaigns to reach fashion-conscious and ethically minded customers.

Growth Opportunities Although current revenue is modest, scaling efforts, expanding product offerings, and tapping into sustainability-focused retail channels could significantly increase sales and market reach.