Growth opportunity Target mid-sized developers and owners in multifamily, student housing, senior living, and hospitality sectors to leverage Forum's 40 years of national expertise and strong sector specialization for potential architecture and interior design contracts.

Leadership leverage Capitalizing on the promotion of Katie Trentley to Principal as a talking point to highlight leadership stability, client trust, and continued client relationship growth opportunities in upcoming bids.

Scale fit Position Forum as a complementary partner for firms seeking design capacity without the scale of giant firms, emphasizing personalized service, hands-on collaboration, and efficiency for projects in the 50 to 300 million dollar range typical of mid-market opportunities.

Tech enabled Highlight the firm’s tech toolkit including Looker, AutoCAD, Vertex AI, and Adobe Creative Suite to address data-driven design, BIM workflows, and efficient project delivery in competitive RFPs and digital collaboration environments.

Competitive landscape Differentiate from large firms by emphasizing national reach with boutique-to-mid market agility, backed by a network of comparable peers and a strong reference base within hospitality and housing sectors to win competitive opportunities.