Market research focus Forum Research is a mid-sized Canadian market research firm specializing in Customer Experience, Consumer Research, Enterprise Feedback Management, Market Research and Mystery Shopping, presenting multiple cross-sell opportunities to clients who require end-to-end insights across channels.

Real-time tech blend The firm emphasizes merging technology with scientific rigor to deliver real-time insights, suggesting opportunities to upsell advanced analytics, dashboards, and rapid-turnaround surveys for time-sensitive client initiatives.

Public sector traction Recent partnerships with municipalities (Courtenay, London, Oakville, Kawartha Lakes) indicate strong public sector demand for resident and policing surveys, signaling a channel for expanded government-focused research services.

Moderate revenue scale With estimated revenue between 10 million and 25 million and a workforce of 51-200, Forum Research sits in a growth-ready band for mid-market enterprise contracts and multi-project engagements with mid-to-large clients.

Cross-sell potential A broad service lineup (Customer Experience, Consumer Research, Mystery Shopping, Enterprise Feedback Management) combined with tech stack familiarity (MS 365, client-facing platforms) positions Forum to cross-sell complementary services to existing clients and expand into new industry verticals.