Niche Market Focus Four Lights Web Development specializes in serving small businesses and collaborates with marketing and design agencies, indicating an opportunity to offer tailored digital marketing solutions and custom web services that cater to small enterprise needs.

Technical Expertise Owner Lisa Woodruff's extensive proficiency in multiple web technologies and database management presents a chance to upsell advanced development and integration projects, especially for clients requiring complex web solutions.

Local Presence Based in Kansas City with a longstanding presence since 2010, the company has established regional credibility, paving the way to target nearby small businesses seeking reliable, locally-supported web development services.

Growing Service Stack Their adoption of modern tools like Fastly, Google Fonts API, and Yoast SEO suggests an openness to expanding into cutting-edge web performance optimization, SEO, and content management offerings to attract clients seeking comprehensive digital presence management.

Market Differentiation As a small, highly specialized firm with a passionate owner actively involved in technology groups, Four Lights can position itself as a boutique agency offering personalized service and niche expertise, appealing to clients seeking customized, attentive web development solutions.