Licensed merchandise Opportunity to expand wholesale and licensing collaborations beyond Creighton University by targeting other college affiliations and local sports teams to capitalize on the licensed merchandise momentum.

Omni-channel Leverage existing tech stack (Shopify, Mailchimp, Klaviyo) to run targeted email and social campaigns promoting exclusive drops, seasonal lines, and loyalty programs to boost repeat purchases.

Regional focus Strong Omaha presence with university tie-ins suggests expansion potential in Midwestern markets through partnerships with universities, local boutiques, and regional influencers.

Mid-market growth Revenue range and employee count align with fast-growing boutique networks; explore wholesale partnerships, pop-up events, and consignment opportunities with similar brands.

Digital engagement Current tech stack enables personalized marketing; deploy targeted campaigns around student life events, fashion drops, and loyalty rewards to convert browsers into loyal customers.