Influencer Collaboration Partnering with Aspyn Ovard Ferris can leverage her influence to promote Luca + Grae products extensively, tapping into her large audience of engaged followers.

Expansion in Travel Retail Given the brand's inspiration from world travels, targeting travel retail locations can be a strategic move to attract customers looking for fashion that echoes global destinations.

Tech-Enabled Marketing Utilizing a diverse tech stack including Hotjar and Facebook Pixel can enhance marketing strategies, allowing for precise targeting and optimization of online ad campaigns to drive sales.

Competitive Pricing Strategy With a focus on affordable fashion, Luca + Grae can position itself favorably against competitors like Lulus by emphasizing quality at competitive prices to attract cost-conscious consumers.

Collaborative Storefront Presence Collaborating with similar online fashion retailers like VICI and Red Dress to co-host pop-up events or share storefront spaces can generate cross-promotional opportunities and increase brand visibility.