Small team Target a tailored, high-touch approach since the company has a very small team (2-10 employees), suggesting decision-making is centralized and responsive.

Sustainability potential Explore sustainability and efficiency upgrades for office equipment and maintenance workflows, offering cost-saving and environmentally friendly solutions that could differentiate through responsible procurement.

Digital presence Leverage their existing tech stack (WordPress, Google Workspace, Google Tag Manager) for digital procurement and training services, proposing cloud-based ordering, invoicing, and user-friendly asset management integrations.

Growth readiness With revenue under one million and growth-oriented peers in the industry, present scalable product bundles and tiered service plans that accommodate incremental budgets as they expand.

Competitive positioning Position offers against large distributors by emphasizing flexibility, quick onboarding, and customized solutions that suit smaller procurement teams, potentially including pilot programs or onboarding support.