Local Market Reach FOX2548 & WIProud serves a substantial regional audience across southwestern Wisconsin, southeastern Minnesota, and northeastern Iowa, offering significant potential for regional advertising partnerships and targeted media campaigns.

Digital Engagement The company maintains an active digital and social media presence through their website WIProud.com and platforms like Twitter, Facebook, and Instagram, creating opportunities for digital advertising, sponsored content, and integrated marketing solutions.

Partnership Opportunities Recent collaborations such as the Punt for Pickup Contest with US Cellular highlight a readiness for brand partnerships and sponsorships, signaling potential for expanding co-branded campaigns and local sponsorship deals.

Leadership & Growth The appointment of Cory Gylock as Vice President and General Manager indicates strategic leadership focused on growth and digital expansion, opening doors for innovative advertising solutions and content distribution opportunities.

Market Positioning As a local FOX affiliate owned by Nexstar Media Group with a modest revenue profile, the company offers a niche opportunity for regional advertisers seeking targeted reach within smaller markets and local communities.