Community Engagement Leverage the La Crosse Tribune’s mission to Engage, Inform, and Empower by offering targeted local advertising and content marketing solutions that deepen community connections and drive reader engagement, especially for small businesses in La Crosse and surrounding areas.

Digital Marketing Suite Position the Tribune’s full range of digital marketing capabilities—from website presence and brand identity to lead generation and content marketing—as a one-stop solution for local businesses looking to build online visibility and generate qualified leads.

Local Market Advantage Highlight opportunities tied to strong local presence and community reporting; propose geotargeted ads, sponsorships, and custom content programs that align with local events, schools, and initiatives to maximize relevance and ROI.

Affordability & Growth With revenue in the 10–25 million range and a focus on economical audiences (e.g., La Crosse cited as an affordable college town), upsell cost-effective digital packages, subscription add-ons, and bundled marketing services for small to mid-size businesses.

Partnership & Impact Capitalize on recent partnerships and community initiatives (e.g., ARPA-funded housing projects, scholarship programs) to offer cause-marketing and sponsorship programs that align brands with social impact while expanding advertiser reach.