Insights

Expanding Product Range Frankies Bikinis has diversified its offerings beyond swimwear to include ready-to-wear clothing, knits, and activewear, providing multiple avenues for cross-selling and increased consumer engagement.

Strategic Collaborations The brand’s recent partnerships with Victoria’s Secret PINK and the launch of collaborative collections like PINK by Frankies Bikinis suggest opportunities to expand distribution channels and attract broader customer segments.

Growing Market Presence With the opening of a new flagship store in New York and nationwide retail placements at stores such as Bloomingdale's and Revolve, Frankies Bikinis demonstrates strong market penetration ripe for additional partnerships and retail collaborations.

Digital Engagement Utilizing advanced analytics and engagement tools like Google Analytics and Klaviyo, the company emphasizes digital marketing, presenting opportunities for targeted marketing campaigns and loyalty programs to boost sales.

Investment & Growth Victoria's Secret’s $18 million minority stake indicates investor confidence and potential for leveraging financial backing to scale operations, explore new markets, and develop exclusive product lines.

Frankies Bikinis Tech Stack

Frankies Bikinis uses 8 technology products and services including Google Analytics Enhanced eCommerce, Lucky Orange, Microsoft Clarity, and more. Explore Frankies Bikinis's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Lucky Orange
    Analytics
  • Microsoft Clarity
    Analytics
  • Amazon S3
    Content Delivery Network
  • Gusto
    Human Resource Management System
  • Klaviyo
    Marketing Automation
  • JavaScript
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Media & News

Frankies Bikinis's Email Address Formats

Frankies Bikinis uses at least 1 format(s):
Frankies Bikinis Email FormatsExamplePercentage
First@frankiesbikinis.comJohn@frankiesbikinis.com
48%
Last@frankiesbikinis.comDoe@frankiesbikinis.com
2%
LastF@frankiesbikinis.comDoeJ@frankiesbikinis.com
2%
First@frankiesbikinis.comJohn@frankiesbikinis.com
48%

Frequently Asked Questions

Where is Frankies Bikinis's headquarters located?

Minus sign iconPlus sign icon
Frankies Bikinis's main headquarters is located at 4030 Del Rey Avenue Venice, California 90292 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Frankies Bikinis's phone number?

Minus sign iconPlus sign icon
You can contact Frankies Bikinis's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Frankies Bikinis's official website and social media links?

Minus sign iconPlus sign icon
Frankies Bikinis's official website is frankiesbikinis.com and has social profiles on LinkedInCrunchbase.

What is Frankies Bikinis's NAICS code?

Minus sign iconPlus sign icon
Frankies Bikinis's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Frankies Bikinis have currently?

Minus sign iconPlus sign icon
As of March 2026, Frankies Bikinis has approximately 95 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Owner Operator: J. C.Owner: J. W.Owner Y Disenador: R. R.. Explore Frankies Bikinis's employee directory with LeadIQ.

What industry does Frankies Bikinis belong to?

Minus sign iconPlus sign icon
Frankies Bikinis operates in the Retail Apparel and Fashion industry.

What technology does Frankies Bikinis use?

Minus sign iconPlus sign icon
Frankies Bikinis's tech stack includes Google Analytics Enhanced eCommerceLucky OrangeMicrosoft ClarityAmazon S3GustoKlaviyoJavaScriptHTTP/3.

What is Frankies Bikinis's email format?

Minus sign iconPlus sign icon
Frankies Bikinis's email format typically follows the pattern of First@frankiesbikinis.com. Find more Frankies Bikinis email formats with LeadIQ.

When was Frankies Bikinis founded?

Minus sign iconPlus sign icon
Frankies Bikinis was founded in 2012.

Frankies Bikinis

Retail Apparel and FashionCalifornia, United States51-200 Employees

Frankies Bikinis is a female-led lifestyle brand recognized for its on-trend designs, innovative fabrics, and inclusive styles for people of all sizes to feel confident and beautiful. Founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready-to-wear clothing, knits, and activewear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra-flattering, feminine styles. You can find our designs in retail stores nationwide, including Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale's.

A MESSAGE FROM FOUNDER FRANCESCA AIELLO:
"From the start of Frankies Bikinis 12 years ago, my goal has always been to create swimwear that inspires women to feel their most confident. I am so grateful for the trust that our Frankies Girls have instilled in me, allowing me to deliver designs that push the boundaries of this industry. Together, we'll continue to pave the way for free-thinking and innovation in clothing and swim."

Section iconCompany Overview

Headquarters
4030 Del Rey Avenue Venice, California 90292 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Frankies Bikinis's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Frankies Bikinis's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.