Insights

Expanding Product Range Frankies Bikinis has diversified its offerings beyond swimwear to include ready-to-wear, activewear, and knits, indicating opportunities to cross-sell and upsell complementary apparel items to existing customers.

Strategic Collaborations The company’s recent partnerships with major brands like Victoria’s Secret and collaborations with high-profile influencers suggest a strong retail and co-branding network that can be leveraged for future sales and exclusive collections.

Geographic Growth The opening of a second NYC store and recent national retail placements in outlets like Bloomingdale's and Kith reflect ongoing expansion efforts, opening avenues for wholesale opportunities and localized marketing campaigns.

Investment Backing Victoria’s Secret’s $18M minority investment signifies investor confidence and potential for increased distribution channels, marketing support, and collaborative product launches to boost sales.

Market Trend Alignment Launch of seasonal collections like Cloud Knits and themed campaigns demonstrate a focus on current fashion trends like cozy, versatile styles, which presents sales opportunities through trend-based promotions and targeted marketing.

Frankies Bikinis Tech Stack

Frankies Bikinis uses 8 technology products and services including Google Analytics Enhanced eCommerce, Lucky Orange, Microsoft Clarity, and more. Explore Frankies Bikinis's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Lucky Orange
    Analytics
  • Microsoft Clarity
    Analytics
  • Amazon S3
    Content Delivery Network
  • Gusto
    Human Resource Management System
  • Klaviyo
    Marketing Automation
  • JavaScript
    Programming Languages
  • HTTP/3
    Web & Portal Technology

Frankies Bikinis's Email Address Formats

Frankies Bikinis uses at least 1 format(s):
Frankies Bikinis Email FormatsExamplePercentage
First@frankiesbikinis.comJohn@frankiesbikinis.com
48%
Last@frankiesbikinis.comDoe@frankiesbikinis.com
2%
LastF@frankiesbikinis.comDoeJ@frankiesbikinis.com
2%
First@frankiesbikinis.comJohn@frankiesbikinis.com
48%

Frequently Asked Questions

Where is Frankies Bikinis's headquarters located?

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Frankies Bikinis's main headquarters is located at 4030 Del Rey Ave, Venice, California 90292, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Frankies Bikinis's phone number?

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You can contact Frankies Bikinis's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Frankies Bikinis's official website and social media links?

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Frankies Bikinis's official website is frankiesbikinis.com and has social profiles on LinkedInCrunchbase.

What is Frankies Bikinis's NAICS code?

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Frankies Bikinis's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Frankies Bikinis have currently?

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As of October 2025, Frankies Bikinis has approximately 99 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Owner Operator: J. C.Owner: J. W.Owner Y Disenador: R. R.. Explore Frankies Bikinis's employee directory with LeadIQ.

What industry does Frankies Bikinis belong to?

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Frankies Bikinis operates in the Retail Apparel and Fashion industry.

What technology does Frankies Bikinis use?

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Frankies Bikinis's tech stack includes Google Analytics Enhanced eCommerceLucky OrangeMicrosoft ClarityAmazon S3GustoKlaviyoJavaScriptHTTP/3.

What is Frankies Bikinis's email format?

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Frankies Bikinis's email format typically follows the pattern of First@frankiesbikinis.com. Find more Frankies Bikinis email formats with LeadIQ.

When was Frankies Bikinis founded?

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Frankies Bikinis was founded in 2012.

Frankies Bikinis

Retail Apparel and FashionUnited States51-200 Employees

Frankies Bikinis is a female-led lifestyle brand recognized for its on-trend designs, innovative fabrics, and inclusive styles for people of all sizes to feel confident and beautiful. Founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready-to-wear clothing, knits, and activewear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra-flattering, feminine styles. You can find our designs in retail stores nationwide, including Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale's.

A MESSAGE FROM FOUNDER FRANCESCA AIELLO:
"From the start of Frankies Bikinis 12 years ago, my goal has always been to create swimwear that inspires women to feel their most confident. I am so grateful for the trust that our Frankies Girls have instilled in me, allowing me to deliver designs that push the boundaries of this industry. Together, we'll continue to pave the way for free-thinking and innovation in clothing and swim."

Section iconCompany Overview

Headquarters
4030 Del Rey Ave, Venice, California 90292, US
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Frankies Bikinis's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Frankies Bikinis's revenue is estimated to be in the range of $50M$100M

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