Franklin Madison
InsuranceTennessee, United States51-200 Employees
Franklin Madison, based in Brentwood, Tennessee, provides insurance engagement solutions tailored to financial institutions. Drawing on more than five decades of experience, it offers turnkey insurance programs designed to boost member loyalty, retention, and revenue. The company partners with banks, credit unions, and affinity groups to deliver tailored programs that strengthen relationships and drive measurable outcomes. The firm serves more than 3,500 financial institutions, reflecting its role in combining insurance engagement with data-driven marketing to support client relationships. In 2025 it launched Franklin Madison Direct, bringing together SeQuel Response and FM Engage under a single brand.