Targeted Customer Base Fran's Wicker caters to both indoor and outdoor furniture markets, including living rooms, bedrooms, patios, and children's areas, presenting opportunities to upsell complementary accessories such as cushions, rugs, and lighting tailored to each space.

Fast Delivery Advantage With an in-stock inventory and nationwide shipping capability, there is potential to emphasize quick order fulfillment and reliable delivery services to attract customers seeking immediate availability and convenience.

Custom Design Services The company's on-premise custom cushion department and extensive fabric options like Sunbrella provide a unique selling point that can be promoted to customers interested in personalized and exclusive furniture designs.

Global Sourcing As a direct importer with factories worldwide, Fran's has access to diverse styles and competitive pricing, which can be leveraged to offer cost-effective bundles and expand into markets valuing high-quality, imported furnishings.

Tech-Enabled Sales Utilizing their technology stack such as Amazon S3, Yahoo! Ecommerce, and Shopify-related tools, there is an opportunity to enhance digital marketing efforts, improve online shopping experience, and attract tech-savvy customers keen on seamless e-commerce interfaces.