Female-owned differentiator Fraser Communications is the largest woman-owned integrated marketing communications agency in the West and uniquely led by a PhD in Psychology, suggesting strong credibility in consumer behavior insights that can be leveraged to win clients seeking research-driven marketing.

Agency scale & partners With revenue between 10M and 25M, 11-50 employees, and a strategic media partnership with USIM (244 media experts, 761M annual billings), Fraser presents opportunities to upsell integrated media planning, programmatic buying, and cross-channel campaigns to mid-market brands.

Awards momentum Recent MarCom Global Creative Awards in 2023 indicate a winning performance track record; sales conversations can highlight ongoing award-winning capabilities to justify premium pricing for innovative campaigns.

Digital & tech stack Proficient in ID5, HubSpot Analytics, AWS, Drupal, WordPress, and other modern platforms; potential cross-sell of analytics, data-driven attribution, CRM-driven marketing, and website/content optimization services to existing clients and prospects.

Public health & brands Current client roster includes public health and civic entities (Los Angeles County Department of Public Health, First 5 California, American Red Cross LA Region), signaling opportunities to expand in health, government, and non-profit verticals with integrated comms and crisis/awareness campaigns.