Organic Product Focus Fraser Tea specializes in creating custom organic tea blends using high-quality, non-GMO ingredients, appealing to health-conscious consumers seeking premium and natural beverage options.
Flexible Packaging & Private Labeling The company's capability to produce private label products and package teas in plant-based pyramidal sachets presents opportunities to collaborate with brands looking to expand their organic tea offerings.
Market Positioning & Growth Potential Operating within the $1M-$10M revenue range and competing alongside well-known brands like DAVIDsTEA and The Republic of Tea, Fraser Tea is positioned for growth within the expanding organic and specialty tea markets.
Digital & Payment Technology Utilization of advanced tech such as Amazon Pay, Apple Pay, and reCAPTCHA indicates a focus on seamless online customer experience, opening avenues for partnerships in digital sales channels.
Leadership & Strategic Expansion The recent hiring of Joe Fraser as director of operations suggests active investment in operational efficiency and strategic growth, which can be leveraged to identify new distribution or partnership opportunities.