Insights

Expanding Retail Footprint Frasers Group is actively expanding its retail presence with new store openings, including a flagship location in Peterborough, Canada, which presents opportunities for localized marketing, in-store technology enhancements, and partnerships to enhance customer engagement.

Aggressive Acquisition Strategy The company's recent acquisition of Ebuyer UK LTD and substantial financial backing through a $4.78 billion financing facility indicate a focus on growth through strategic acquisitions, opening avenues for cross-promotional campaigns and bundled sales opportunities across their multifaceted brand portfolio.

Digital Transformation Focus With investments in technology such as AB Tasty, Google Ads, and Microsoft Clarity, Frasers Group emphasizes enhancing their online shopping experience, creating potential for tailored digital marketing services, advanced analytics, and personalized customer engagement solutions.

Diversified Product Portfolio Featuring a wide array of brands from sports to fashion and electronics, Frasers Group presents opportunities for targeted marketing and collaboration across different sectors to attract diverse customer segments and increase basket sizes.

Leadership and Innovation Recent high-profile appointments of board members like Jacky Wright and Andy Lyon signal a strategic shift towards digital innovation and operational excellence, which could be leveraged for consulting, technology solutions, and leadership development services.

Frasers Group Tech Stack

Frasers Group uses 8 technology products and services including Optimizely, Contentsquare, TikTok, and more. Explore Frasers Group's tech stack below.

  • Optimizely
    A/B Testing
  • Contentsquare
    Analytics
  • TikTok
    Audio, Video, Graphics
  • OneTrust
    Cookie Compliance
  • karriere.at
    Job Board Software
  • Scala
    Programming Languages
  • HSTS
    Security
  • PowerShell
    Security

Media & News

Frasers Group's Email Address Formats

Frasers Group uses at least 1 format(s):
Frasers Group Email FormatsExamplePercentage
First.Last@frasers.groupJohn.Doe@frasers.group
97%
Last.F@frasers.groupDoe.J@frasers.group
1%
LastFi@frasers.groupDoeJo@frasers.group
1%
First.Middle@frasers.groupJohn.Michael@frasers.group
1%

Frequently Asked Questions

Where is Frasers Group's headquarters located?

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Frasers Group's main headquarters is located at Academy House, 36 Poland Street, London , W1F 7LU, GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Frasers Group's stock symbol?

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Frasers Group is a publicly traded company; the company's stock symbol is SDIPF.

What is Frasers Group's official website and social media links?

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Frasers Group's official website is frasers.group and has social profiles on LinkedInCrunchbase.

What is Frasers Group's NAICS code?

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Frasers Group's NAICS code is 44-45 - Retail Trade.

How many employees does Frasers Group have currently?

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As of October 2025, Frasers Group has approximately 16K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: M. M.Chief Operating Officer: D. A.Chief Acquisition Officer: J. F.. Explore Frasers Group's employee directory with LeadIQ.

What industry does Frasers Group belong to?

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Frasers Group operates in the Retail industry.

What technology does Frasers Group use?

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Frasers Group's tech stack includes OptimizelyContentsquareTikTokOneTrustkarriere.atScalaHSTSPowerShell.

What is Frasers Group's email format?

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Frasers Group's email format typically follows the pattern of First.Last@frasers.group. Find more Frasers Group email formats with LeadIQ.

How much funding has Frasers Group raised to date?

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As of October 2025, Frasers Group has raised $4.1B in funding. The last funding round occurred on Jul 03, 2025 for $4.1B.

When was Frasers Group founded?

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Frasers Group was founded in 1982.
Frasers Group

Frasers Group

RetailUnited Kingdom10001+ Employees

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.

We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. 

We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.

We’re not sitting back – there’s no room for hesitation.

Section iconCompany Overview

Headquarters
Academy House, 36 Poland Street, London , W1F 7LU, GB
Stock Symbol
SDIPF
NAICS Code
44-45 - Retail Trade
Founded
1982
Employees
10001+

Section iconFunding & Financials

  • $4.1B

    Frasers Group has raised a total of $4.1B of funding over 2 rounds. Their latest funding round was raised on Jul 03, 2025 in the amount of $4.1B.

  • $500M$1B

    Frasers Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $4.1B

    Frasers Group has raised a total of $4.1B of funding over 2 rounds. Their latest funding round was raised on Jul 03, 2025 in the amount of $4.1B.

  • $500M$1B

    Frasers Group's revenue is estimated to be in the range of $500M$1B

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