Insights

Global Expansion Frasers Group has recently expanded its presence by launching various brands in new markets like MENA, showcasing a strategic push towards global expansion and market diversification.

Brand Acquisition Through the acquisition of Sportsman's Warehouse and Holdsport Pty, Frasers Group has enhanced its brand portfolio, indicating potential cross-selling opportunities and expansion into new customer segments.

Retail Partnership The 10-year retail partnership signed to launch Sports Direct in MENA demonstrates Frasers Group's commitment to strategic collaborations, offering the chance for joint marketing efforts and increased brand visibility.

Tech-Driven Innovations Utilizing a tech stack including Optimizely and Google Analytics, Frasers Group is focused on enhancing customer experience and driving sales through data-driven insights and personalized marketing strategies.

Credit & Loyalty Programs The introduction of credit and loyalty programs to brands like Hornby Hobbies presents an opportunity for Frasers Group to drive customer retention, increase customer lifetime value, and boost overall sales revenue.

Frasers Group Tech Stack

Frasers Group uses 8 technology products and services including Optimizely, Google Analytics, Google Ads Conversion Tracking, and more. Explore Frasers Group's tech stack below.

  • Optimizely
    A/B Testing
  • Google Analytics
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • Jenkins
    Continuous Integration
  • Amazon ALB
    Load Balancers
  • Java
    Programming Languages
  • Microsoft Teams
    Team Collaboration
  • Intervals
    Time Tracking

Media & News

Frasers Group's Email Address Formats

Frasers Group uses at least 1 format(s):
Frasers Group Email FormatsExamplePercentage
First.Last@frasers.groupJohn.Doe@frasers.group
98%
Last.F@frasers.groupDoe.J@frasers.group
1%
LastFi@frasers.groupDoeJo@frasers.group
1%

Frequently Asked Questions

Where is Frasers Group's headquarters located?

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Frasers Group's main headquarters is located at Academy House, 36 Poland Street London , W1F 7LU GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Frasers Group's stock symbol?

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Frasers Group is a publicly traded company; the company's stock symbol is SDIPF.

What is Frasers Group's official website and social media links?

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Frasers Group's official website is frasers.group and has social profiles on LinkedIn.

How much revenue does Frasers Group generate?

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As of January 2025, Frasers Group's annual revenue reached $501B.

How many employees does Frasers Group have currently?

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As of January 2025, Frasers Group has approximately 15K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: M. M.Chief Customer Officer: D. C.Chief Operating Officer: D. A.. Explore Frasers Group's employee directory with LeadIQ.

What industry does Frasers Group belong to?

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Frasers Group operates in the Retail industry.

What technology does Frasers Group use?

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Frasers Group's tech stack includes OptimizelyGoogle AnalyticsGoogle Ads Conversion TrackingJenkinsAmazon ALBJavaMicrosoft TeamsIntervals.

What is Frasers Group's email format?

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Frasers Group's email format typically follows the pattern of . Find more Frasers Group email formats with LeadIQ.

When was Frasers Group founded?

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Frasers Group was founded in 1982.
Frasers Group

Frasers Group

RetailLondon , United Kingdom10001+ Employees

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.

We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. 

We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.

We’re not sitting back – there’s no room for hesitation.

Section iconCompany Overview

Headquarters
Academy House, 36 Poland Street London , W1F 7LU GB
Stock Symbol
SDIPF
Founded
1982
Employees
10001+

Section iconFunding & Financials

  • $1B

    Frasers Group's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Frasers Group's revenue is in the range of $1B

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