Celebrity Collaboration Frederick's of Hollywood successfully launched the Megan Fox Collection, leveraging the popularity of a well-known celebrity to drive sales. Collaborating with influencers or celebrities for future collections could attract more customers and increase sales.

New Streaming Platform The recent launch of KevOnStage Studios indicates a move towards digital content creation. Partnering with online influencers or content creators to promote Frederick's products through this platform could open up new sales opportunities in the digital space.

Acquisition Strategy The acquisition of Owosso Books and More demonstrates Fredericks' interest in expanding its portfolio. Identifying strategic partnerships or acquiring niche brands related to fashion or lifestyle could diversify offerings and attract a wider customer base, leading to increased sales.

Tech Integration Utilizing a robust tech stack including AdRoll, Signifyd, and PayPal indicates a focus on enhancing the customer experience. Leveraging advanced technologies for marketing automation, fraud protection, and improving checkout processes can streamline operations and drive higher conversion rates, ultimately boosting sales.

Competitive Analysis Understanding the competitive landscape with companies like Lovehoney, Spencer's, and Agent Provocateur provides insights into market positioning. Analyzing the unique selling propositions of competitors and differentiating Frederick's offerings could help target specific customer segments effectively and establish a competitive edge to drive sales growth.