Growth Opportunities Freedom Leisure is expanding through new multi-site contracts and partnerships (Somerset County Council, Rother District Council extension, Sara Lee Trust collaboration, and Game4Padel venue development). This creates recurring sales opportunities for facilities management, tech upgrades, and continued HR/payroll or payroll integration support as they scale.

Asset Modernization Recent investments to upgrade fitness facilities and new venue developments indicate a need for modernization services, equipment planning, digital signage, and facility management solutions to improve user experience and energy efficiency.

People & Tech With a mid to large workforce undergoing transformation via MHR People First platform, there is potential for HR technology integration, payroll optimization, employee engagement tools, and workforce analytics to drive productivity and retention.

Community & Fundraising Active partnerships with local charities and community initiatives (Laps of Love with Sara Lee Trust) suggest opportunities for fundraising technology, sponsorship ecosystems, and community event platforms to enhance engagement and donor management.

Sustainability & Impact As a charitable leisure trust delivering affordable access, there is potential to offer energy efficiency, sustainability reporting, and grant-funded program solutions to support community health outcomes and reduce operating costs.