Celebrity Endorsement Strategy FreedomPop secured basketball legend Julius Erving as a brand ambassador, indicating a focus on celebrity endorsements to increase brand visibility and attract new customers.

Partnership Expansion By partnering with AT&T, FreedomPop enhances its services and offerings, creating opportunities for cross-selling and tapping into AT&T's customer base for potential sales growth.

Innovative Family Plan The introduction of FreedomPop's Family Plan provides a unique and cost-effective solution for families seeking to save on cell phone bills, presenting a targeted sales opportunity for family-oriented marketing.

Free Wireless Service Offer The launch of free wireless service for Sprint phones showcases FreedomPop's commitment to disruptive pricing strategies, creating a potential sales niche among cost-conscious consumers seeking affordable mobile solutions.

Public Beta Launch The public beta release of the free mobile broadband service expands FreedomPop's market reach, offering a risk-free trial that can convert beta users into long-term paying customers, driving sales growth.