Celebrity Endorsement Hiring basketball legend Julius Erving as a brand ambassador positions FreedomPop as an attractive choice for sports enthusiasts and fans of Dr. J, creating potential sales opportunities within this niche market.

Strategic Partnerships The partnership with AT&T expands FreedomPop's network reach, allowing for more diversified offerings and access to a wider customer base who may prefer the AT&T network, presenting sales opportunities to capture new segments.

Innovative Offerings Launching the Family Plan and free mobile broadband service beta showcases FreedomPop as an innovative provider in the telecommunications industry, attracting customers seeking cost-effective and flexible solutions, opening doors for increased sales conversions.

Competitive Positioning FreedomPop's competitive pricing starting at $10 per month for unlimited talk, text, and 5G internet positions it as an attractive option for budget-conscious consumers, creating sales opportunities among price-sensitive segments.

Market Disruption The disruptive introduction of a free wireless service for Sprint phones challenges traditional pricing models and attracts attention within the industry, signaling a unique selling point that can be leveraged by the sales team to drive conversions and market share growth.