Diverse Client Base Freeform Interiors serves a broad range of business clients across various sectors, focusing on creating functional and attractive workspaces. This diversity presents opportunities to tailor offerings for different industry needs, from corporate offices to creative environments.

Partnership Leverage As a Haworth Best In Class dealer and partner with over 100 manufacturers, Freeform has established strong supplier relationships. This network can be leveraged to source unique furniture solutions, appealing to clients seeking bespoke or high-quality interior products.

Design & Space Expertise With extensive experience in space planning and interior design, Freeform can upsell sophisticated workspace solutions, especially for companies planning relocations or office upgrades, creating opportunities for personalized project proposals.

Content & Media Presence Recent media engagement, such as launching series previews, indicates active marketing and brand visibility efforts. This presence provides opportunities to connect with media-driven clients or expand outreach through content-focused campaigns.

Growth & Expansion The merger with Boise-based Business Interiors and long-standing client relationships suggest growth potential. Business development efforts can focus on expanding into neighboring markets or sectors, capitalizing on the company’s reputation and comprehensive service offerings.