Experiential F&B Freehand Miami's handcrafted design, inventive cocktails and food, and lush backyard create a differentiated boutique hotel experience ideal for private events, brand activations, weddings, and corporate retreats in Miami Beach. Leverage this as a core selling point to win group business and partnerships with event planners and brands.

Event Opportunities The property's Miami Beach location plus a versatile event space supports scalable group bookings, multi-day conferences, and social gatherings. Focus on targeting corporate planners, DMCs, and wedding markets, offering bundled packages that include accommodations, F&B, and venue space, and cross-sell across Sydell Group networks.

Sydell Synergies As part of Sydell Group's owned, developed, and managed portfolio, Freehand Miami can be positioned to benefit from cross-property collaborations, shared vendor programs, and multi-property packages for large accounts seeking a single partner for hospitality and F&B experiences.

Marketing Tech Current tech stack includes Microsoft 365, Mailchimp, Google Search Console, and GoDaddy. There is an opportunity to introduce a modern CRM, booking engine, and analytics to optimize guest acquisition, nurture repeat business, and drive targeted campaigns for events and F&B offerings.

Growth Position Revenue range of 1-10 million and a lean team size suggest Freehand Miami is in an active growth phase with room to expand market share among mid-sized boutique hotels. Position for partnerships that compete with Moxy, The Hoxton, Selina by emphasizing design-led experiences and F&B-led guest value.