Digital Transformation Small team and modest revenue suggest a strong need for a scalable, cloud-based platform that unifies inventory, orders, and customer data. Recommend affordable CRM, POS, and e-commerce integrations to streamline operations and improve customer conversion.

Online Marketing Leverage existing presence on Facebook and AddThis to attract more online shoppers. Propose SEO optimization, conversion rate optimization, and targeted paid social campaigns aimed at the regional ski and winter sports audience, with measurable ROI.

Regional Expansion Based in Atco, NJ, there are opportunities to partner with nearby ski retailers and regional clubs for co-marketing, supplier relationships, or distribution deals to expand product reach and drive seasonal sales.

Tech Modernization The current tech stack shows reliance on older JavaScript libraries. A modernization plan could reduce maintenance costs, improve site performance, and enable seamless integrations with modern e-commerce, CRM, and analytics tools.

Automation and CRM With a lean team, automation can cut manual workloads in marketing, order processing, and customer service. Propose a staged rollout of affordable automation tools to boost efficiency and free time for selling activities.