Non-prime Focus Target automotive dealers handling non-prime customer portfolios in California. Freeway Funding specializes in acquisition and servicing of non-prime motor vehicle retail installment contracts, signaling opportunities to upsell financing services, collection technologies, and risk-based pricing solutions to dealer networks across the state.

High-Touch Service Leverage Freeway Funding’s emphasis on high-touch dealer support to position white-glove workflow enhancements, dedicated relationship management tools, and seamless onboarding services as value adds for dealers seeking stronger service levels and faster funding cycles.

Middle-Market Growth With revenue in the 25 to 50 million range and a leaner employment footprint, pursue growth partnerships that offer scalable technology, reporting analytics, and credit risk analytics to optimize funding decisions and expand dealer credit lines.

Tech Stack Leverage Align sales pitches with Freeway’s current tech ecosystem (Shopify, Outlook, site hosting, SEO/translation tools) to propose integrated marketing and CRM/email workflows, tax and compliance automation, and improved dealer onboarding experiences.

California Footprint Focus on California-based automotive franchises and independents to offer localized financing programs, compliance support, and dealer-specific marketing financing options, capitalizing on their established regional network and operational familiarity.