Geographic expansion Fresh Prep is actively expanding beyond its Western Canada base, with recent and ongoing growth into Ontario and broader Northern America, presenting a sales opportunity to tailor partnerships and distribution in new provinces and markets.

Sustainability edge As Canada’s most sustainable meal kit and a certified B Corp, leverage this strong sustainability branding to upsell to eco-conscious retailers, corporate clients, and institutions seeking low-impact meal solutions.

AI nutrition Investments in AI-powered nutrition guidance indicate a readiness to offer personalized meal plans; potential cross-sell to wellness platforms, gyms, insurers, and health-focused apps seeking integrated dietary solutions.

Acquisitions & partnerships Historical acquisitions and strategic partnerships (Peko, Anh and Chi) show openness to growth through collaboration; pursue co-branded meal kits, supplier partnerships, and localized menu co-creation with regional chefs or brands.

Scale and demand Revenue in the tens of millions with hundreds of employees signals strong demand and capacity; approach enterprise and mid-market clients (corporate catering, workforce programs) for bulk meal kit subscriptions and corporate wellness programs.