Strategic Partnerships Recent partnerships with VIA Rail Canada for a 10-year lease at Pacific Central Station present a potential cross-sell opportunity for bundled rail and custom Canadian vacation packages, especially targeting rail-centric itineraries.

Anniversary Promotion The 30th Anniversary Bonus Savings on exclusive 2026 itineraries signals promotional price levers and limited-time offers that can be aligned with upsell opportunities, premium experiences, or group travel packages.

Rail Experience Expansion New rail journeys launched for 2026 indicate a growing product line and demand for rail-focused vacations, opening doors to specialized sales campaigns to travel advisors and corporate groups seeking unique Canada rail itineraries.

Advisor Enablement Launch of the Travel Advisor Resource Portal enhances partner enablement, enabling targeted outreach to travel advisors with ready-to-use collateral, enabling quicker conversion of advisor leads into bookings.

Great Place to Work Certified Great Place to Work status highlights strong employer brand and potential for B2B partnerships with hospitality and tourism suppliers who value reputable collaborators, facilitating co-marketing and joint promotions.