Local Delivery Reach Broad Austin metro delivery coverage enables partnerships with local hotels, wedding and event planners, funeral homes, and corporate clients that require same-day or around-the-clock floral service.

Event and Weddings Freytag's long-standing local presence since 1974 and emphasis on high quality designs and outstanding service position it as a reliable partner for weddings, corporate events, and other celebrations.

Corporate Gifting Develop a corporate gifting program and seasonal subscription service to serve businesses with employee recognition gifts and client gifts, leveraging local and nationwide delivery to scale beyond the local market.

Digital Commerce Digital capability and security focused tech stack supports an enhanced online store, gift cards and subscription offerings, and loyalty initiatives to drive online orders and repeat business across Austin and beyond.

Competitive Position Differentiation through local ownership, personalized service and fast local delivery; pursue growth via partnerships with venues and planners, seasonal promotions, and cross selling bouquets, plants, and event decor to win both local and visitor business.