Insights

Established Market Presence Friends First is one of Ireland’s oldest and most reputable life assurance providers, serving over 276,000 customers with a strong market position and a history dating back to 1834, which demonstrates stability and customer trust.

Strong Financial Backing As part of the global Aviva group, Friends First benefits from significant financial strength and backing, providing a secure foundation for offering competitive insurance, retirement, and investment solutions.

Recognition & Quality The company has been recognized for excellence, including a 5-star EFQM rating and the 2015 Ireland Excellence Award, highlighting its commitment to quality, innovation, and customer satisfaction—key selling points.

Growth & Acquisition Recent acquisition by Aviva indicates potential for expanded distribution channels, enhanced product offerings, and increased growth opportunities within the Irish life assurance market.

Digital & Market Presence Utilizing modern digital tools like WordPress and social media platforms, Friends First maintains a digital footprint that can be leveraged for targeted marketing, customer engagement, and sales growth strategies.

Friends First Group Tech Stack

Friends First Group uses 8 technology products and services including WordPress, MySQL, jQuery, and more. Explore Friends First Group's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • jQuery
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks
  • Twitter
    Widgets
  • Facebook
    Widgets

Friends First Group's Email Address Formats

Friends First Group uses at least 1 format(s):
Friends First Group Email FormatsExamplePercentage
First.Last@friendsfirst.ieJohn.Doe@friendsfirst.ie
97%
FLast@friendsfirst.ieJDoe@friendsfirst.ie
2%
First.Middle@friendsfirst.ieJohn.Michael@friendsfirst.ie
1%

Frequently Asked Questions

What is Friends First Group's official website and social media links?

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Friends First Group's official website is friendsfirst.ie and has social profiles on LinkedIn.

What is Friends First Group's NAICS code?

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Friends First Group's NAICS code is 52 - Finance and Insurance.

How many employees does Friends First Group have currently?

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As of February 2026, Friends First Group has approximately 238 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Head Of Valuations And Research: Y. K.Chairman: T. O.Strategic Marketing Director: B. O.. Explore Friends First Group's employee directory with LeadIQ.

What industry does Friends First Group belong to?

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Friends First Group operates in the Financial Services industry.

What technology does Friends First Group use?

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Friends First Group's tech stack includes WordPressMySQLjQuerySlider RevolutionYoast SEOBootstrapTwitterFacebook.

What is Friends First Group's email format?

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Friends First Group's email format typically follows the pattern of First.Last@friendsfirst.ie. Find more Friends First Group email formats with LeadIQ.

When was Friends First Group founded?

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Friends First Group was founded in 1834.

Friends First Group

Financial ServicesDublin, Ireland201-500 Employees

Friends First is one of Ireland’s oldest and most established Life Assurance companies, meeting the financial needs of our customers since 1834.  We have over 276,000 customers and employ 300 people in Ireland.  

Friends First provide leading protection, retirement and investment solutions which are tailored to your individual needs and will provide you with the required benefits when needed most.

Friends First is a financially strong life company, managing total assets of €4 and generating total premiums of €602m in 2016. 
 
We are part of Aviva, one of the largest and most secure financial services providers in the world.

Friends First are Recognised For Excellence at the 5 Star level by EFQM (European Foundation of Quality and Excellence). We have recently been awarded the 2015 Ireland Excellence Award.

Friends First Life Assurance Company is regulated by the Central Bank of Ireland.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
1834
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Friends First Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Friends First Group's revenue is estimated to be in the range of $100M$250M

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