Strategic partnerships Laya Healthcare is expanding through partnerships with organizations like PGIM Ireland, Mardyke Arena, Swim Ireland, JJ Rhatigan & Company, and GSLS, signaling opportunities to target corporate wellness programs, affinity discounts, and employer-driven health benefits for potential clients.

Corporate wellness growth With a focus on reducing absenteeism and boosting productivity through health and wellness services, Laya presents a compelling value proposition for mid-market to large employers seeking comprehensive private health coverage and proactive wellbeing programs.

Digital health enablement Investments in digital services such as member app, web chat, and 24/7 GP lines indicate readiness to scale digital onboarding and self-service features for employers and members, offering a route to reduce support costs for potential clients.

Leadership and medical services Addition of a Director of Medical Services and focus on access to worldwide specialists, cancer and cardiac cover, and preventive health aligns with selling points around quality care, clinical governance, and premium network access for corporate plans.

Financial and market context As a large private health insurer in Ireland with substantial member coverage and being part of AXA, Laya can leverage a strong brand, financial backing, and cross-sell opportunities within existing AXA client ecosystems for expanded health insurance offerings.