Insights

Acquisition by Aviva Friends First was acquired by Aviva, a major global financial services provider. Leveraging Aviva's extensive network and resources could lead to cross-selling opportunities by tapping into Aviva's customer base for Friends First products.

Financially Strong Position With total assets of €4 billion and generating total premiums of €602 million in 2016, Friends First is in a robust financial position. Highlighting this financial stability to potential clients could instill confidence and drive sales, especially for long-term investment and retirement solutions.

Customer Recognition Friends First has been recognized for excellence by EFQM and received the 2015 Ireland Excellence Award. Utilizing these awards in marketing and sales efforts can differentiate the company from competitors, attracting customers looking for high-quality financial services.

Innovative Tech Stack Employing technologies such as Google Analytics, Hotjar, and Facebook Pixel can provide valuable insights into customer behavior and preferences. Leveraging these tools to optimize marketing strategies and tailor products based on customer data could enhance sales effectiveness.

Competitive Market Position In a marketplace with companies like Standard Life Ireland, Laya healthcare, and New Ireland Assurance, Friends First's unique offerings and financial strength can be highlighted to position itself as a competitive choice for customers seeking reliable and tailored life assurance and investment solutions.

Friends First Tech Stack

Friends First uses 8 technology products and services including Google Analytics, Hotjar, Facebook Pixel, and more. Explore Friends First's tech stack below.

  • Google Analytics
    Analytics
  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Section.io
    Content Delivery Network
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • Twitter
    Widgets

Friends First's Email Address Formats

Friends First uses at least 1 format(s):
Friends First Email FormatsExamplePercentage
first.last@friendsfirst.ieJohn.Doe@friendsfirst.ie
97%
flast@friendsfirst.ieJDoe@friendsfirst.ie
2%
firstlast@friendsfirst.ieJohnDoe@friendsfirst.ie
0%
first.middle@friendsfirst.ieJohn.Michael@friendsfirst.ie
1%

Frequently Asked Questions

Where is Friends First's headquarters located?

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Friends First's main headquarters is located at Cherrywood Business Park, Loughlinstown Dublin 18, Dublin D18 W2P5 IE. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Friends First's official website and social media links?

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Friends First's official website is friendsfirst.ie and has social profiles on LinkedIn.

How much revenue does Friends First generate?

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As of March 2024, Friends First's annual revenue reached $75M.

What is Friends First's NAICS code?

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Friends First's NAICS code is 52 - Finance and Insurance.

How many employees does Friends First have currently?

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As of March 2024, Friends First has approximately 251 employees across 6 continents, including EuropeAsiaNorth America. Key team members include CEO: J. X.Chief Economist: J. P.Head Of Group Corporate Services: S. W.. Explore Friends First's employee directory with LeadIQ.

What industry does Friends First belong to?

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Friends First operates in the Financial Services industry.

What technology does Friends First use?

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Friends First's tech stack includes Google AnalyticsHotjarFacebook PixelSection.iojQueryPHPYoast SEOTwitter.

What is Friends First's email format?

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Friends First's email format typically follows the pattern of . Find more Friends First email formats with LeadIQ.

When was Friends First founded?

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Friends First was founded in 1834.
Friends First

Friends First

Financial ServicesDublin , Ireland201-500 Employees

Friends First is one of Ireland’s oldest and most established Life Assurance companies, meeting the financial needs of our customers since 1834.  We have over 276,000 customers and employ 300 people in Ireland.  

Friends First provide leading protection, retirement and investment solutions which are tailored to your individual needs and will provide you with the required benefits when needed most.

Friends First is a financially strong life company, managing total assets of €4 and generating total premiums of €602m in 2016. 
 
We are part of Aviva, one of the largest and most secure financial services providers in the world.

Friends First are Recognised For Excellence at the 5 Star level by EFQM (European Foundation of Quality and Excellence). We have recently been awarded the 2015 Ireland Excellence Award.

Friends First Life Assurance Company is regulated by the Central Bank of Ireland.

Section iconCompany Overview

Headquarters
Cherrywood Business Park, Loughlinstown Dublin 18, Dublin D18 W2P5 IE
NAICS Code
52 - Finance and Insurance
Founded
1834
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Friends First's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Friends First's revenue is in the range of $50M$100M

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