Insights

Financial Stability Friends First, with total assets of €4 and substantial total premiums, presents an opportunity for cross-selling financial products and services to its large customer base.

Acquisition by Aviva The recent acquisition of Friends First by Aviva provides a chance to leverage the established reputation of both brands to introduce new offerings and capture a broader market share.

Regulatory Recognition Being Recognized For Excellence by EFQM and regulated by the Central Bank of Ireland, Friends First's credibility creates an advantageous opening to pitch compliant and quality financial solutions to discerning customers.

Tech Infrastructure With a sophisticated tech stack including Google Analytics, Hotjar, and Facebook Pixel, there is an opportunity to propose innovative tech-driven financial services tailored to modern customer preferences and behaviors.

Industry Comparison Amidst its industry peers like Standard Life Ireland and Laya Healthcare, Friends First's unique offerings present a competitive edge for sales outreach, highlighting specialized solutions for varying customer needs.

Friends First Tech Stack

Friends First uses 8 technology products and services including Facebook Pixel, Hotjar, Section.io, and more. Explore Friends First's tech stack below.

  • Facebook Pixel
    Analytics
  • Hotjar
    Analytics
  • Section.io
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Friends First's Email Address Formats

Friends First uses at least 1 format(s):
Friends First Email FormatsExamplePercentage
First.Last@friendsfirst.ieJohn.Doe@friendsfirst.ie
97%
FLast@friendsfirst.ieJDoe@friendsfirst.ie
2%
First.Middle@friendsfirst.ieJohn.Michael@friendsfirst.ie
1%

Frequently Asked Questions

Where is Friends First's headquarters located?

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Friends First's main headquarters is located at Cherrywood Business Park, Loughlinstown Dublin 18, Dublin D18 W2P5 IE. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Friends First's official website and social media links?

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Friends First's official website is friendsfirst.ie and has social profiles on LinkedIn.

How much revenue does Friends First generate?

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As of March 2024, Friends First's annual revenue reached $75M.

What is Friends First's NAICS code?

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Friends First's NAICS code is 52 - Finance and Insurance.

How many employees does Friends First have currently?

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As of March 2024, Friends First has approximately 251 employees across 6 continents, including EuropeAsiaNorth America. Key team members include CEO: J. X.Head Of Valuations And Research: Y. K.Chairman: T. O.. Explore Friends First's employee directory with LeadIQ.

What industry does Friends First belong to?

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Friends First operates in the Financial Services industry.

What technology does Friends First use?

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Friends First's tech stack includes Facebook PixelHotjarSection.ioAkamaiSlider RevolutionYoast SEOGoogle Tag ManagerTwitter.

What is Friends First's email format?

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Friends First's email format typically follows the pattern of . Find more Friends First email formats with LeadIQ.

When was Friends First founded?

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Friends First was founded in 1834.
Friends First

Friends First

Financial ServicesDublin , Ireland201-500 Employees

Friends First is one of Ireland’s oldest and most established Life Assurance companies, meeting the financial needs of our customers since 1834.  We have over 276,000 customers and employ 300 people in Ireland.  

Friends First provide leading protection, retirement and investment solutions which are tailored to your individual needs and will provide you with the required benefits when needed most.

Friends First is a financially strong life company, managing total assets of €4 and generating total premiums of €602m in 2016. 
 
We are part of Aviva, one of the largest and most secure financial services providers in the world.

Friends First are Recognised For Excellence at the 5 Star level by EFQM (European Foundation of Quality and Excellence). We have recently been awarded the 2015 Ireland Excellence Award.

Friends First Life Assurance Company is regulated by the Central Bank of Ireland.

Section iconCompany Overview

Headquarters
Cherrywood Business Park, Loughlinstown Dublin 18, Dublin D18 W2P5 IE
NAICS Code
52 - Finance and Insurance
Founded
1834
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Friends First's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Friends First's revenue is in the range of $50M$100M

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