Strong Market Presence Friends First has established a long-standing reputation in Ireland's financial services sector since 1834 with over 276,000 customers and a dedicated workforce of 300 employees, indicating a robust customer base and market stability.

Financial Stability As part of Aviva, a globally recognized financial group, Friends First benefits from significant backing and security, presenting opportunities for insurance and investment product expansion leveraging the group's financial strength.

Regulatory Confidence Regulated by the Central Bank of Ireland and recognized for excellence with the 5 Star EFQM rating and Ireland Excellence Award, the company demonstrates high operational standards, opening doors for collaboration with premium financial service providers.

Digital Engagement Utilizing a modern tech stack including tools like Google Tag Manager, Facebook Pixel, and Yoast SEO, Friends First emphasizes digital marketing and customer engagement strategies, suggesting potential for digital service enhancement and data-driven sales initiatives.

Recent Acquisition The acquisition by Aviva in late 2017 indicates strategic growth and integration opportunities within a larger corporate ecosystem, allowing for cross-selling, upselling, and leveraging of new financial products to existing and new clients.