Insights

Strong Market Presence Friends First is a well-established player in the Irish life assurance market with over 276,000 customers and a history dating back to 1834, indicating a loyal customer base and brand trust that can be leveraged for cross-selling new financial products.

Recent Acquisition Advantage As part of Aviva since 2017, Friends First benefits from the backing of a global financial powerhouse, providing opportunities for collaborative product development and expanded distribution channels within Ireland and potentially across new markets.

Financial Stability The company's strong financial profile, managing €4 billion in assets and generating €602 million in premiums in 2016, positions it as a reliable partner for advanced insurance and retirement solutions, appealing to clients seeking stability.

Digital Engagement With a tech stack that includes Google Tag Manager, Facebook Pixel, and Yoast SEO, Friends First demonstrates a focus on digital marketing and online customer engagement, which can be targeted for new innovative digital insurance solutions.

Market Opportunities Competing with similar firms like Standard Life Ireland and Laya Healthcare, Friends First offers potential for tailored solutions in life assurance, retirement, and protection plans, especially aimed at customers seeking long-term financial security.

Friends First Tech Stack

Friends First uses 8 technology products and services including Hotjar, Facebook Pixel, Section.io, and more. Explore Friends First's tech stack below.

  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Section.io
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Friends First's Email Address Formats

Friends First uses at least 1 format(s):
Friends First Email FormatsExamplePercentage
First.Last@friendsfirst.ieJohn.Doe@friendsfirst.ie
97%
FLast@friendsfirst.ieJDoe@friendsfirst.ie
2%
First.Middle@friendsfirst.ieJohn.Michael@friendsfirst.ie
1%

Frequently Asked Questions

What is Friends First's official website and social media links?

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Friends First's official website is friendsfirst.ie and has social profiles on LinkedIn.

What is Friends First's NAICS code?

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Friends First's NAICS code is 52 - Finance and Insurance.

How many employees does Friends First have currently?

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As of December 2025, Friends First has approximately 239 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Head Of Valuations And Research: Y. K.Chairman: T. O.Strategic Marketing Director: B. O.. Explore Friends First's employee directory with LeadIQ.

What industry does Friends First belong to?

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Friends First operates in the Financial Services industry.

What technology does Friends First use?

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Friends First's tech stack includes HotjarFacebook PixelSection.ioAkamaiSlider RevolutionYoast SEOGoogle Tag ManagerTwitter.

What is Friends First's email format?

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Friends First's email format typically follows the pattern of First.Last@friendsfirst.ie. Find more Friends First email formats with LeadIQ.

When was Friends First founded?

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Friends First was founded in 1834.

Friends First

Financial ServicesDublin, Ireland201-500 Employees

Friends First is one of Ireland’s oldest and most established Life Assurance companies, meeting the financial needs of our customers since 1834.  We have over 276,000 customers and employ 300 people in Ireland.  

Friends First provide leading protection, retirement and investment solutions which are tailored to your individual needs and will provide you with the required benefits when needed most.

Friends First is a financially strong life company, managing total assets of €4 and generating total premiums of €602m in 2016. 
 
We are part of Aviva, one of the largest and most secure financial services providers in the world.

Friends First are Recognised For Excellence at the 5 Star level by EFQM (European Foundation of Quality and Excellence). We have recently been awarded the 2015 Ireland Excellence Award.

Friends First Life Assurance Company is regulated by the Central Bank of Ireland.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
1834
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Friends First's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Friends First's revenue is estimated to be in the range of $100M$250M

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