Employee Owned Leverage the employee-owned structure and 30th anniversary to position Front Street Millwork & Lumber as a stable, customer-focused partner with long-term commitment to quality and service, which can foster trust with contractors and commercial buyers.

Local Market Target the Bismarck–Mandan region with tailored yard and showroom experiences, highlighting full-service capabilities, drafting and design support, and in-home or on-site consultations to win residential contractors and remodelers in the area.

Full Service Suite Cross-sell across building products, cabinetry, millwork, doors, decking, siding, windows and roofing by promoting bundled packages for projects, from small renovations to larger commercial builds, backed by drafting and estimating services.

Showroom Advantage Use the showroom as a lead-generation asset by offering design consultations, samples, and education on terminology; capture project briefs to feed drafting, estimating, and fulfillment pipelines for faster closes.

Digital Readiness Emphasize digital presence and eCommerce capabilities via Wix platforms and Google Cloud to streamline quote requests, project specs uploads, and remote ordering for contractors, while highlighting readiness for larger online orders as the business scales.