Local focus Leverage Frontline's strong regional presence in Los Angeles and surrounding areas to target SMBs seeking reliable managed IT services with local support and responsiveness.

Security emphasis Position cybersecurity offerings as a core value proposition to protect networks for small and mid-size businesses, highlighting ongoing monitoring and downtime avoidance.

Downtime elimination Highlight their promise to keep operations running without downtime to attract businesses with mission-critical IT needs and limited in-house IT capacity.

Mid-market stretch Target growing mid-market firms in industries requiring scalable managed services, offering wrap-around IT support, consulting, and project management using familiar Microsoft and cloud tooling.

Growth potential Explore cross-sell opportunities with existing technology stack focus areas such as Azure Active Directory, Microsoft Teams, and cloud-related services to expand the portfolio beyond outsourced IT support.