Low-cost sequencing Potential upsell to customers seeking affordable DNA Sanger sequencing alongside additional services, highlighting competitive pricing and microfluidic technology as a cost-saving differentiator.

Custom projects Opportunity to engage on large or specialized sequencing projects with tailored quotes, positioning as a flexible partner for researchers needing bespoke solutions.

Small team agility Leverage the startup-like speed and personalized service from a lean team to build relationships with early-stage biotech labs and universities that value responsiveness and hands-on support.

Growth potential Target mid-market and emerging biotechs in the Madison region and beyond, offering scalable sequencing services to accompany growing research portfolios and pipeline expansion.

Service expansion Cross-sell related services and logistics capabilities, such as expedited shipping and project management, using existing relationships with shipping carriers to improve delivery reliability and customer satisfaction.