New Brand Identity Funky Pigeon launched a new brand identity in collaboration with a creative agency, opening up opportunities to engage with customers through fresh marketing strategies.

Partnership with Inbaal Partnership with body language expert Inbaal Honigman provides a unique selling proposition for greeting cards, offering customers authentic and believable surprise reaction tips.

Current Events Cards The launch of cards related to current events like political resignations presents a sales opportunity to capitalize on trending topics and appeal to customers seeking timely and relevant products.

Tech-themed Cards Introduction of Wordle themed Valentine’s Day cards showcases innovation and tech-savvy appeal, catering to a tech-oriented audience and providing an avenue to tap into niche markets.

Competitive Advantage Funky Pigeon's focus on online presence creates a competitive edge over traditional retailers like Card Factory, indicating a growing market share in the e-commerce greeting cards industry.