Regional focus Target Ohio, Indiana and Kentucky markets with a tailored outreach strategy highlighting FS’s local presence, quick response times, and ability to support nationwide clients while leveraging Teknion partnerships for scalable solutions.

Mid-market potential With 11-50 employees and annual revenue in the 10–25 million range, approach mid-sized corporations and growing companies seeking full-service workplace solutions, leveraging FS’s end-to-end services from design to implementation.

Brand advantage Position FS as a premier Teknion-aligned dealership alongside established manufacturers to differentiate from competitors, emphasizing design leadership, product breadth, and workplace optimization expertise.

Full-service pitch Highlight FS’s capabilities across space planning, move/renovation support, and productivity-focused design to win projects requiring coordination across multiple stakeholders and phased implementations.

Digital reach Leverage the company’s tech stack and online presence, including PWA and analytics, to run targeted digital campaigns, track engagement, and optimize outreach for nationwide clients seeking scalable furniture solutions.