Insights

Sustainability Focus Gü Desserts emphasizes sustainability through 100% recyclable and reusable packaging, aligning with the growing consumer demand for eco-friendly products. This commitment to sustainability can be leveraged as a selling point to attract environmentally conscious customers and differentiate the brand in the competitive market.

Market Dominance With sales exceeding £70.3m and being the number one dessert brand in the UK, Gü Desserts holds a significant market share. Leveraging the brand's strong market position presents an opportunity for increased sales by expanding distribution channels, introducing new product lines, or targeting untapped consumer segments to further solidify market dominance.

Expansion Potential The recent establishment of a brand-new manufacturing site in Bishops Stortford indicates Gü Desserts' expansion plans and capacity to meet growing demand. Leveraging this expansion to increase production efficiency, introduce innovative product variations, or explore new geographical markets can unlock sales growth opportunities and drive revenue.

Brand Recognition Being an award-winning company with a significant customer base (one in every five UK households buying Gü desserts), the brand enjoys strong recognition and trust among consumers. Capitalizing on this brand reputation through targeted marketing campaigns, collaborations with influencers, or strategic partnerships can drive sales by increasing brand visibility and attracting new customers.

Competitive Analysis By analyzing similar companies in the food and beverage industry like Hotel Chocolat, Lily's Kitchen, Popcorn Shed, and Candy Kittens, Gü Desserts can identify competitive advantages and market gaps. Leveraging this competitive analysis to refine pricing strategies, differentiate product offerings, or enhance customer experiences can lead to actionable sales insights and a competitive edge in the market.

Similar companies to Gü Desserts

Gü Desserts Tech Stack

Media & News

Gü Desserts's Email Address Formats

Gü Desserts uses at least 2 format(s):
Gü Desserts Email FormatsExamplePercentage
First.Last@gupuds.comJohn.Doe@gupuds.com
56%
First@gupuds.comJohn@gupuds.com
25%
FirstL@gupuds.comJohnD@gupuds.com
8%
FLast@gupuds.comJDoe@gupuds.com
7%
First.Middle@gupuds.comJohn.Michael@gupuds.com
2%
First_Last@gupuds.comJohn_Doe@gupuds.com
1%
LastF@gupuds.comDoeJ@gupuds.com
1%
First@gudesserts.comJohn@gudesserts.com
50%
First.Last@gudesserts.comJohn.Doe@gudesserts.com
50%

Frequently Asked Questions

Where is Gü Desserts's headquarters located?

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Gü Desserts's main headquarters is located at Dunmow Road Bishop's Stortford, CM23 5PA GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Gü Desserts's official website and social media links?

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Gü Desserts's official website is gudesserts.com and has social profiles on LinkedIn.

How much revenue does Gü Desserts generate?

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As of October 2024, Gü Desserts's annual revenue reached $35M.

What is Gü Desserts's NAICS code?

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Gü Desserts's NAICS code is 311 - Food Manufacturing.

How many employees does Gü Desserts have currently?

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As of October 2024, Gü Desserts has approximately 253 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Supply Chain Officer: B. G. W.Chief Financial Officer: D. D.Chief Executive: P. U.. Explore Gü Desserts's employee directory with LeadIQ.

What industry does Gü Desserts belong to?

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Gü Desserts operates in the Food and Beverage Manufacturing industry.

What is Gü Desserts's email format?

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Gü Desserts's email format typically follows the pattern of . Find more Gü Desserts email formats with LeadIQ.

When was Gü Desserts founded?

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Gü Desserts was founded in 2003.
Gü Desserts

Gü Desserts

Food and Beverage ManufacturingBishop's Stortford, United Kingdom201-500 Employees

Since 2003, we've been filling homes with indulgent treats, made up of layers of delicious textures and flavours. All served in your very own glass ramekin, making it perfectly portioned to take a short skip from fridge to sofa, ideal for a Friday night – or indeed, any night!

Our products aren’t the only thing with layers. Our packaging has hidden depths too. 100% recyclable and reusable.

Based in West London with a brand-new manufacturing site in Bishops Stortford, we are an award-winning company with sales of over £70.3m, growing at over +8.0% RSV vs YA, making us the number one dessert brand in the UK. This equates to one in every five UK households having bought a Gü dessert in 2022*. 

For all current vacancies, please visit the 'Jobs' section of our page.

* Nielsen, Chilled Desserts, UK, MAT data w.e. 26.02.22

Section iconCompany Overview

Headquarters
Dunmow Road Bishop's Stortford, CM23 5PA GB
NAICS Code
311 - Food Manufacturing
Founded
2003
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    Gü Desserts's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Gü Desserts's revenue is in the range of $10M$50M

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