Mid-size Wholesale Target expansion into contractors and masonry specialists in Green Bay and surrounding Wisconsin markets, emphasizing reliable brick, stone, and fireplace supply with local delivery capabilities to win projects from builder channels.

Local Market Leverage proximity to Green Bay for quick-turnaround orders and in-person showroom support, appealing to small-to-midsize contractors who value hands-on service and immediate availability of materials.

Digital Presence Enhance online presence and e-commerce readiness by optimizing Microsoft 365 collaboration for project teams and implementing a simple online catalog and order workflow to attract tile, brick, and fireplace installers seeking easy procurement.

Capex Readiness With revenue in the lower-to-mid single-digit millions, position as a cost-efficient, reliable supplier for renovation and new build projects, offering competitive pricing, bulk delivery, and flexible payment terms to win larger project bids.

Strategic Partnerships Explore partnerships with larger regional masons, remodelers, and home centers to extend reach, while highlighting kiln-fired brick and fireplace expertise as a differentiator from broader material distributors.