Insights

Innovative Product Range Garage Project's diverse and constantly evolving beer portfolio, including collaborations like Glou Glou and special releases for events such as Womad, creates opportunities for partnership in limited-edition or event-specific product offerings to attract niche markets and enhance brand visibility.

Global Recognition The company's international presence, with beers featured in top Kiwi craft beer rankings and a growing customer base in Australia, indicates potential for expanding distribution channels and retail partnerships in new markets, leveraging its reputation for innovative and high-quality brews.

Digital Engagement Garage Project's active digital campaigns, including e-commerce platforms, digital billboards, and collaborations with media outlets, highlight avenues to heighten online sales, improve direct-to-consumer channels, and target the tech-savvy craft beer audience efficiently.

Market Trends The company's ventures into categories like hard seltzer with Dirty Water and its focus on creating beers for cultural events demonstrate a keen understanding of evolving market trends, offering prospects to develop new product lines aligned with consumer demands for diversity and innovation.

Potential Collaborations Garage Project's collaborative efforts with partners such as Glou Glou and event organizers display an openness to co-branded campaigns and product placements, providing a strategic pathway to foster joint ventures that can expand market reach and brand loyalty.

Garage Project Tech Stack

Garage Project uses 8 technology products and services including Webpack, Cart Functionality, Mailchimp, and more. Explore Garage Project's tech stack below.

  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Mailchimp
    Email
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • Cloudflare Bot Management
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

Garage Project's Email Address Formats

Garage Project uses at least 1 format(s):
Garage Project Email FormatsExamplePercentage
First@garageproject.co.nzJohn@garageproject.co.nz
44%
First.Last@garageproject.co.nzJohn.Doe@garageproject.co.nz
11%
First.L@garageproject.co.nzJohn.D@garageproject.co.nz
1%
First@garageproject.co.nzJohn@garageproject.co.nz
44%

Frequently Asked Questions

Where is Garage Project's headquarters located?

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Garage Project's main headquarters is located at 7 Marion St, Wellington, 6011, NZ. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Garage Project's phone number?

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You can contact Garage Project's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Garage Project's official website and social media links?

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Garage Project's official website is garageproject.co.nz and has social profiles on LinkedInCrunchbase.

What is Garage Project's NAICS code?

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Garage Project's NAICS code is 31-33 - Manufacturing.

How many employees does Garage Project have currently?

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As of September 2025, Garage Project has approximately 73 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: P. F.Head Of Sales And Operations: H. L.Head Of Research And Development: P. B.. Explore Garage Project's employee directory with LeadIQ.

What industry does Garage Project belong to?

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Garage Project operates in the Manufacturing industry.

What technology does Garage Project use?

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Garage Project's tech stack includes WebpackCart FunctionalityMailchimpjQueryPWACloudflare Bot ManagementX-Content-Type-OptionsFacebook.

What is Garage Project's email format?

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Garage Project's email format typically follows the pattern of First@garageproject.co.nz. Find more Garage Project email formats with LeadIQ.

When was Garage Project founded?

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Garage Project was founded in 2011.

Garage Project

ManufacturingNew Zealand51-200 Employees

Garage Project is an independent, Wellington-based brewery from humble beginnings. In 2011, Pete Gillespie, Jos Ruffell and Ian Gillespie transformed an old car garage in Aro Valley to begin brewing 50 litres at a time. 

When you’re brewing on such a small scale you can afford to take risks. That suited us. We wanted to try something new. We started with 24/24. 24 different beers, 24 weeks. For 6 months we took a brand new brew down to Hashigo Zake every week and let the public try (and review!) each one. 

Flash forward, and in just a few short years, we’ve brewed over 180 different beers, and we’ve grown massively. But whether we’re brewing 50 litres or 2000, we’re still here to take some risks, to have a bit of fun and to try something new.

Garage Project’s aim is to create unique and beautiful beers. We like pushing boundaries, reinterpreting styles and challenging the notions of what beer can be. We’re here to try something new. Garage Project’s beers are now sought after throughout the world.

Garage – is about approaching things with a garage mentality. It’s about playing around, making do and thinking outside the box. The surroundings might be basic but this is no barrier to creativity. This is bière de garage – beer from the garage. 

Project – because it’s ongoing, it’s a work in progress and we plan to keep it that way, it’s about experimenting, pushing boundaries, blurring the boundaries between styles.  We are attracting a whole new world of consumers who previously wouldn’t have identified themselves as ‘beer drinkers’. 

Expanding our universe, Garage Project is driven to change beer forever, we love brewing at a prolific rate, challenging people’s perceptions of what beer can be.

Section iconCompany Overview

Headquarters
7 Marion St, Wellington, 6011, NZ
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Garage Project's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Garage Project's revenue is estimated to be in the range of $1M$10M

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