Insights

Strong Brand Recognition Garage Project has achieved notable recognition through awards such as Gold at the 2026 World Beer Cup and multiple category wins, enhancing its reputation and credibility in the craft beer industry. This recognition creates opportunities to partner with distributors and retailers aiming to offer award-winning beverages.

Expanding Distribution Network Recent collaborations, like the partnership with TwØbays Brewing Co. for NZ distribution, indicate an ongoing effort to broaden market reach. There is potential to explore additional distribution channels domestically and internationally to grow sales considerably.

Innovative Product Portfolio Garage Project's commitment to pushing boundaries and experimenting with styles has resulted in a diverse and sought-after product range, including sour and barrel-aged beers. This flexibility allows for targeted marketing to niche segments and premium craft beer consumers.

Engaged Local and Cultural Events Active participation in events like Womad and Wellington on a Plate along with creative campaigns such as digital billboard promotions demonstrates strong community engagement and brand visibility. These avenues provide direct touchpoints to attract new customers and build loyalty.

Digital and Tech Savvy Approach Garage Project leverages modern technology including web-based platforms, social media, and innovative marketing strategies. Partnering on digital campaigns and utilizing e-commerce solutions could unlock new sales channels, especially in digital-first markets or direct-to-consumer sales.

Garage Project Tech Stack

Garage Project uses 8 technology products and services including Zendesk, Cart Functionality, Mailchimp, and more. Explore Garage Project's tech stack below.

  • Zendesk
    Documentation Tools
  • Cart Functionality
    E-commerce
  • Mailchimp
    Email
  • Goober
    Javascript Libraries
  • PWA
    Miscellaneous
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Garage Project's Email Address Formats

Garage Project uses at least 1 format(s):
Garage Project Email FormatsExamplePercentage
First@garageproject.co.nzJohn@garageproject.co.nz
80%
First.Last@garageproject.co.nzJohn.Doe@garageproject.co.nz
18%
First.L@garageproject.co.nzJohn.D@garageproject.co.nz
2%

Frequently Asked Questions

Where is Garage Project's headquarters located?

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Garage Project's main headquarters is located at 7 Marion Street Mount Victoria, Wellington 6011 New Zealand. The company has employees across 2 continents, including OceaniaNorth America.

What is Garage Project's phone number?

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You can contact Garage Project's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Garage Project's official website and social media links?

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Garage Project's official website is garageproject.co.nz and has social profiles on LinkedInCrunchbase.

What is Garage Project's NAICS code?

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Garage Project's NAICS code is 31-33 - Manufacturing.

How many employees does Garage Project have currently?

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As of June 2026, Garage Project has approximately 71 employees across 2 continents, including OceaniaNorth America. Key team members include Chief Executive Officer: P. F.Head Of Research And Development: P. B.Head Of Sales And Operations: H. L.. Explore Garage Project's employee directory with LeadIQ.

What industry does Garage Project belong to?

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Garage Project operates in the Manufacturing industry.

What technology does Garage Project use?

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Garage Project's tech stack includes ZendeskCart FunctionalityMailchimpGooberPWAHSTSX-Content-Type-OptionsFacebook.

What is Garage Project's email format?

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Garage Project's email format typically follows the pattern of First@garageproject.co.nz. Find more Garage Project email formats with LeadIQ.

When was Garage Project founded?

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Garage Project was founded in 2011.

Garage Project

ManufacturingWellington, New Zealand51-200 Employees

Garage Project is an independent brewery based in Wellington, New Zealand, founded by Pete Gillespie, Jos Ruffell, and Ian Gillespie who started brewing in a former car garage in Aro Valley. The company operates within the manufacturing sector, producing a wide range of beers that emphasize experimentation and boundary-pushing styles, from small-batch releases to larger-scale production. Its approach centers on a garage mentality—creative problem-solving, playful experimentation, and a willingness to reinterpret beer styles—aimed at delivering unique and diverse beverages. Over the years, Garage Project has expanded its portfolio to more than 180 different beers and has gained international recognition for its distinctive approach to brewing. The business targets beer enthusiasts and a broader consumer base open to innovative flavors and unconventional formats, seeking to challenge conventional notions of what beer can be. In addition to its core brewing activities, the company engages with the market through partnerships and events, and it continues to pursue opportunities that broaden its reach within New Zealand and beyond. A notable recent development includes partnerships and recognitions within the industry, reflecting its ongoing role in shaping contemporary beer culture.

Section iconCompany Overview

Headquarters
7 Marion Street Mount Victoria, Wellington 6011 New Zealand
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Garage Project's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Garage Project's revenue is estimated to be in the range of $1M$10M

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