Insights

High-output niche Garage Project demonstrates strong growth in craft beer with multi-brand portfolio including the successful TINY line contributing over 20% of output, signaling opportunities to introduce wholesale and distribution partnerships for emerging lines.

Strategic wholesale Recent partnership with TWØBAYS to expand wholesale reach suggests a receptive stance to wholesale collaborations and regional distribution deals, presenting a doorway for new retail and on-premise placements.

Award-winning credibility Gold medals at the World Beer Cup and notable category wins enhance brand prestige, providing leverage for premium placements, co-branding, and demand generation campaigns in upscale bars and specialty retailers.

Digital and CRM readiness Utilization of Shopify, Klaviyo, Zendesk, and marketing tools indicates solid e-commerce and CRM capabilities, enabling targeted campaigns, direct-to-consumer sales, and data-driven outreach to retailers and consumers.

Expansion-ready footprint New Zealand-based brewery with international wholesale activity and ongoing collaborations shows scalability potential; focus on export-friendly SKUs and partner-led distribution to nearby markets could unlock growth.

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Garage Project Tech Stack

Garage Project uses 8 technology products and services including Hotjar, Amazon Web Services, Zendesk, and more. Explore Garage Project's tech stack below.

Media & News

Garage Project's Email Address Formats

Garage Project uses at least 3 email formats:
Garage Project Email FormatsExamplePercentage
First@garageproject.co.nzJohn@garageproject.co.nz
80%
First.Last@garageproject.co.nzJohn.Doe@garageproject.co.nz
18%
First.L@garageproject.co.nzJohn.D@garageproject.co.nz
2%

Frequently Asked Questions

What is Garage Project's phone number?

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You can contact Garage Project's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Garage Project's official website and social media links?

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Garage Project's official website is garageproject.co.nz and has social profiles on LinkedIn and Crunchbase.

How much revenue does Garage Project generate?

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As of September 2026, Garage Project's annual revenue is estimated to be $1M - $10M.

What is Garage Project's NAICS code?

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Garage Project's NAICS code is 31-33 - Manufacturing.

How many employees does Garage Project have currently?

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As of September 2026, Garage Project has approximately 69 employees across 3 continents, including Oceania, Africa and Europe. Key team members include Chief Executive Officer: P. F., Head Of Research And Development: P. B. and Head Of Sales And Operations: H. L. Explore Garage Project's employee directory with LeadIQ.

What industry does Garage Project belong to?

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Garage Project operates in the Manufacturing industry.

What technology does Garage Project use?

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Garage Project's tech stack includes Hotjar, Amazon Web Services, Zendesk, Shopify, Google Workspace, Mailchimp, Klaviyo and Netlify.

What is Garage Project's email format?

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Garage Project's email format typically follows the pattern of First@garageproject.co.nz. Find more Garage Project email formats with LeadIQ.

How much funding has Garage Project raised to date?

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As of September 2026, Garage Project has raised $194K in funding. The last funding round occurred on Feb 01, 2017 for $194K.

When was Garage Project founded?

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Garage Project was founded in 2011.
Garage Project logo

Garage Project

ManufacturingWellington, New Zealand51-200 Employees

Garage Project is an independent brewery based in Wellington, New Zealand, founded by Pete Gillespie, Jos Ruffell, and Ian Gillespie who started brewing in a former car garage in Aro Valley. The company operates within the manufacturing sector, producing a wide range of beers that emphasize experimentation and boundary-pushing styles, from small-batch releases to larger-scale production. Its approach centers on a garage mentality—creative problem-solving, playful experimentation, and a willingness to reinterpret beer styles—aimed at delivering unique and diverse beverages. Over the years, Garage Project has expanded its portfolio to more than 180 different beers and has gained international recognition for its distinctive approach to brewing. The business targets beer enthusiasts and a broader consumer base open to innovative flavors and unconventional formats, seeking to challenge conventional notions of what beer can be. In addition to its core brewing activities, the company engages with the market through partnerships and events, and it continues to pursue opportunities that broaden its reach within New Zealand and beyond. A notable recent development includes partnerships and recognitions within the industry, reflecting its ongoing role in shaping contemporary beer culture.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $194K

    Garage Project has raised a total of $194K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2017 in the amount of $194K as a Grant.

  • $1M - $10M

    Garage Project's revenue is estimated to be in the range of $1M - $10M

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