Growing Market Presence Gateway Genomics has demonstrated rapid growth with multiple appearances on the Inc 5000 list over the past years, highlighting a strong market position and increasing demand for their genetic testing services, which presents an opportunity to expand customer acquisition efforts.

Strategic Acquisitions The company's recent acquisition by Myriad Genetics for $67.5 million signifies industry validation and potential for increased investment, providing a pathway to leverage expanded resources and distribution channels for collective sales growth.

Expanding Product Portfolio With the launch of new products like SneakPeek Snap and Early Traits, Gateway Genomics continues to diversify its offerings, creating additional sales opportunities in the prenatal and early childhood genetic testing markets.

Direct-to-Consumer Focus Their emphasis on direct-to-consumer sales through website launches and affiliate programs indicates a strong potential to scale personalized marketing campaigns and partner networks, boosting sales and brand engagement.

Innovative Technology Usage Utilizing advanced genetic testing technologies and digital platforms positions Gateway Genomics to capitalize on the growing trend toward consumer genetics, providing opportunities to develop new lines or enhance existing services for heightened market competitiveness.