Key Partnerships Myriad Genetics has recently integrated with Gabbi, Inc. to combine telehealth risk assessment programs and specialist care services with genetic testing offerings. This partnership presents a sales opportunity to leverage combined expertise in healthcare services for improved patient care.

Leadership Change With the appointment of Sam Raha as President and CEO, Myriad Genetics is under new leadership. This transition could open doors for sales representatives to connect with key decision-makers and offer innovative genetic testing solutions under the guidance of the new leadership.

Educational Initiatives The launch of the educational website 'knowmoresooner.com' by Myriad Genetics indicates a commitment to raising awareness about genetic testing in reproductive and prenatal care. Sales development representatives can tap into this initiative to educate healthcare providers and drive sales through informed discussions.

Research Collaboration Myriad Genetics has partnered with PathomIQ INC. for an exclusive license to use an AI-enabled prostate cancer image analysis platform. This collaboration creates a sales opportunity to promote cutting-edge genetic testing solutions for cancer diagnosis and personalized treatment plans.

Industry Events Presence By attending significant industry events like the Society for Maternal-Fetal Medicine Conference and unveiling groundbreaking research, Myriad Genetics showcases expertise in genetic testing and precision medicine. Leveraging this industry presence can help sales teams network and engage with key stakeholders for potential partnership opportunities.