Export finance strength Leverage GBC International Bank’s long-standing EXIM partnership and $1B+ in EXIM-backed export sales to position cross-border financing solutions, working capital facilities, and tailored trade finance programs for U.S. exporters and international buyers.

SMB and niche focus Target comparatively smaller to midsize businesses (revenue in the tens of millions) seeking personalized banking, international trade support, and CRE lending, highlighting the bank’s bespoke services and multilingual staff as differentiators.

Multilingual support Capitalize on multilingual capabilities (English, Spanish, Indonesian, Mandarin, Cantonese, Vietnamese, Burmese, Korean, Russian) to win cross-border clients and multinational exporters needing regional expertise and culturally aligned service.

Regional footprint Promote the bank’s broad West Coast presence (eight branches in LA, SF, San Jose, Seattle area and Bellevue) as a selling point for clients needing local relationship banking with scalable international capabilities.

Tech-enabled efficiency Present modern tech stack (FIS Horizon, cloud services, APIs, and testing/observability tools) as a platform to support fast underwriting, streamlined trade finance processes, and secure digital banking experiences for corporate clients.