GDA Insights LLC

Market ResearchPennsylvania, United States2-10 Employees

GDA Insights LLC is a small market research firm based in Sewickley, Pennsylvania, offering qualitative research, insights activation, and consulting services to both client and supplier sides of the industry. Led by founder Gala Amoroso, who has more than two decades of experience with consumer packaged goods brands, the company applies classical market research methods to inform activities such as new product development, advertising, brand loyalty, and shopper marketing, drawing on work across categories like pet nutrition, seafood, canned goods, spices, cleaning products, lunch snacks, and soup.

GDA Insights handles the full lifecycle of qualitative projects, from identifying facilities and developing screeners to recruiting, moderating discussions, and delivering final reports. It maintains a diverse toolbox for online and in-person formats, including focus groups, mini groups, triads, dyads, in-depth interviews, in-home interviews, shop-alongs, affinity groups, and bulletin boards. In addition, the firm provides insights activation services such as organizing workshops, producing lookbooks and video clips, and planning consumer insights events, and its consulting practice has supported interim management of insights teams, contributed to strategic projects for large retailers, and offered thought-leadership guidance to mid-sized research firms.

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