Sustainable Innovation Gefran's focus on sustainability, evident through winning the Sustainable Innovation Award and receiving the She SPS Italia Award, indicates a strong alignment with environmentally conscious businesses. This presents an opportunity to target clients seeking eco-friendly solutions.
Recent Product Launches Gefran's consistent introduction of new products, such as the wireless strain measurement system and updated Sensormate app, showcases a commitment to innovation. Sales teams can leverage these launches to engage with existing clients for upselling and cross-selling opportunities.
Industry Recognition The industry recognition received by Gefran, like the She SPS Italia Award and Sustainable Innovation Award, enhances its credibility and market positioning. Sales professionals can leverage these accolades to build trust with potential clients when pitching new products or solutions.
Key Personnel Appointment The recent appointment of Karston Just as the chief sales officer brings fresh leadership to Gefran's Drives and Motion Control Group. This change presents a window for sales representatives to explore new strategies under the guidance of a seasoned executive to drive sales growth.
Regulatory Compliance Gefran's launch of CFR-compliant PID controllers positions the company as a compliant solutions provider in regulated industries like food and pharmaceuticals. Sales teams can leverage this compliance as a selling point to target clients in sectors with stringent regulatory requirements.